Meet the Ruby & the Joel.

Two different brains. One shared love of a good idea.

01 Jarryd Joel May

Jarryd JOEL May

Co-Founder & CEO

Business-minded, people-first and always moving things forward. Jarryd brings the conversations, connections and momentum that turn a good idea into something real.

Jarryd grew up between New Zealand and Dubai, surrounded by business, professionalism and a very healthy amount of ambition. The son of a chemical engineer and an organisational development consultant, he grew up with business in the background and always knew he wanted to build something of his own.

After completing a Diploma in Business Management in 2019, Jarryd found his sweet spot in sales (retail, hospitality and tourism), connecting with people, understanding what they need and somehow making a conversation with a complete stranger feel like catching up with an old mate. He’s the people person, the networker, the deal-maker and the one who can turn “we should probably do this” into “cool, I’ve already spoken to them.”
02 Chance Ruby McKay

Chance RUBY McKay

Co-Founder & Chief Creative Officer

Story-obsessed, creatively led and built for the scroll. Chance brings the scripts, visuals and big “what if we did this?” ideas that make content worth watching.

Chance grew up in New Zealand and spent the last decade working professionally as a dancer, travelling, performing and learning what it takes to create something people actually want to watch. With a Diploma in Screen Acting and another in Screen Production, she’s always been obsessed with movies, scripts, characters and stories. Naturally, that obsession eventually found its way into content creation.

Chance has spent the last five years freelancing in content creation, developing her skills across scripting, directing, filming, editing and creating content that feels less like advertising and more like something you’d actually stop scrolling to watch. She’s the ideas person, the creative brain and the one who will probably say “wait… what if we did this?” at least seventeen times a day.

One of us gets people in the room. The other knows what to do once we’re there.

We met in 2018 and started dating in 2022. Somewhere along the way, we realised our favourite conversations were usually us throwing ridiculous ideas at each other and seeing what stuck. RubyJoel is the result: Jarryds business brain and love of people, paired with Chances creative brain and love of storytelling.

Together, we create social content that is strategic enough to work, creative enough to remember and fun enough that we actually want to make it. You bring your business. We’ll bring the ideas.

Basically...

You bring your business.
We’ll bring the ideas.